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eClass Handout: Your Hidden Intellectual Property Assets

~with Donna Maria Coles Johnson~

eClass Handout	Details	Purchasing Options
Your Hidden Intellectual Property Assets eClass Handout $39 Instant Download	Your Hidden Intellectual Property Assets Instant Download: 3-hour Audio eClass with 5-page Detailed Outline	Credit Card	Call 510-234-5700 to Purchase Via Mail Check

Are you sitting on a gold mine, and you don't even know it? You've launched your business! Your website is collecting leads and maybe even generating sales. You're cruising along, then suddenly you're slapped with a lawsuit by another company that claims you are infringing on their trademark. Or maybe you look around at the competition and see someone else using a name that's the same as or remarkably similar to yours. Now, you have to stop everything and spend far too much time with your lawyer -- time you could be using to build your brand. Don't let this happen to you! In this eClass, you'll learn:

3 simple steps you can take to maximize avoidance of trademark and copyright problems
How and when to make firm moves to protect your own intellectual property
How to launch a brand that has little to no trademark problems, which will minimize the chances of others riding along on your coattails
and more!
2 hours & 45 minutes of information!

Table of Contents - Your Hidden Intellectual Property Assets eClass: (with the time frame for each topic)

Overview
Focus your Business (00:00 to 04:15)
Create a Message (04:16 to 10:45)
Exercise: (10:45 to 12:30)
Social Media (12:30 to 20:00)
Information & Education (20:00 to 26:00)
Uniqueness (26:00 to 32:00)
Review (32:00 to 33:25)
Your Brand (33:25 to 36:24)
Trade Marking & Branding (36:24 to 55:00)
Scheduling Time (56:00 to 01:05:00)
How much information is too much information? (01:05:00 to 01:16:00)
Intellectual Property (01:16:00 to 01:41:26)
Picking your Brand Name (01:41:27 to 02:15:00)
File a Trade Mark (02:15:00 to 02:43:53)

What you are purchasing contains 2 parts: 1) The main content in audio form (MPEG file) and 2) a 4 page detailed text outline with hyperlinks (.pdf document) of what is covered, minute by minute. After purchasing, you should download both files to your computer (and save them). There you can listen & access them as many times as you like. We recommend printing the outline (.pdf document) and using it to refer to & make notes on as you are listening to Donna Maria's voice on the audio (MPEG file).

Comments from survey: what's the most important point you got from this presentation?

How to complete it - I thought I needed an attorney to file
The importance of focus
Ease of trademark filing – took the fear out of the process
That it is important to protect your intellectual property assets & how to go about it
Steps to trade marking
Register a trademark, do a thorough search
To re-consider my opposition to having a website

This Small Business Boot Camp was originally intended to be experienced as a whole (all 4 parts), but we are offering the option to purchase each day individually, so that you can pick and choose the part(s) you want, when you are ready for them. You can rest assured that each individual Audio eClass stands on its own as a valuable business resource. Additionally, these sessions were professionally recorded & professionally edited to ensure excellent quality and a pleasurable listening experience.

ABOUT THE TEACHER: Donna Maria Coles Johnson is the founder and CEO of INDIE Business Media, a company offering personal development, leadership, and coaching for small and independent business owners. She is the leader of the INDIE Beauty Network, a nationwide trade organization, as well as an attorney, author, and award-winning small business advocate. She blogs at http://www.indiebusinessblog.com. Read comments from Donna Maria's Business Boot Camp students HERE.