*BRAND NEW SERIES*
3-Day INTERNET MARKETING Boot Camp

~ with Marla Bosworth ~

Click HERE for comments on Marla's previous classes.

IMPORTANT NOTE: Since Marla is flying in, we need at least 5 students enrolled by 4/23/12 in order for it to go. A payment of half of the bootcamp fee ($347.50) is necessary to reserve your spot. We'll make a decision & notify you no later than 4/24/12 and then you can make all your non-refundable travel arrangements.

This brand new bootcamp is for those who are ready to roll up their sleeves and excel with internet marketing. Is 2012 going to be THE year your business rocks the internet? If you want to boost web traffic and orders this is the bootcamp for you! These are proven techniques for marketing your products online and sending your web sales through the roof. We’ll address the challenges specific to your business so you can make more money online!

INTERNET MARKETING BOOTCAMP OUTLINE: (full descriptions below)

Day 1: Friday, June 29, 2012
10:00 am – 10:30 am: Orientation & Introductions
10:30 am – 5:00 pm: How to Increase Website Traffic & Master Search Engine Optimization
1:00 pm – 2:00 pm: Lunch Break (on your own)

Day 2: Saturday, June 30, 2012
10:00 am – 5:00 pm: How to Maximize Website Sales & Avoid Common Mistakes
1:00 pm – 2:00 pm: Lunch Break (on your own)

Day 3: Sunday, July 1, 2012
10:00 am – 4:30 pm: Spotlight Your Business: How to Gain Worldwide Attention Online
12:30 pm – 1:30 pm: Lunch Break (on your own)
4:30 pm – 5:00 pm: Boot Camp Wrap Up (Certificates, Feedback Forms, Class Photo)

The best way to experience this boot camp is by attending all 3 days of the workshop. However, we are making the classes available to take as individual days, so students can come to one, two, OR all 3 days.

Students who take the FULL 3-Day Boot Camp will receive: A personalized certificate of completion, preferred classroom seating, and an organized binder for all of your handouts & worksheets.

What to bring: Laptop (if you have one), Journal/Notebook, Camera (optional), and an Open Mind!

Day 1: Friday, 6/29/12 – How to Increase Website Traffic & Master Search Engine Optimization

• Understanding Web Traffic
• Mastering Search Engine Secrets
• Establishing Your Web Presence
• Using Search Engine Optimization (SEO) to Increase Website Traffic and Sales
• Setting Your Online Goals
• How to Improve Search Engine Rankings
• Top Five Ways to Maximize Web Success
• How to Link Build Effectively

It's vital to lay an effective framework for your website - just like a builder lays a foundation before constructing a house. After all, just because you've built a website doesn't mean that customers will find it. The goal in this session is to build web traffic to your site.

In this session students will also learn how to cast an online net & bring potential customers to their website. Who are your target customers? Where do they spend time online? Each student will determine keywords with an SEO worksheet. Then we'll check out competitor sites and research any potential search engine roadblocks.

This session will help you take your web presence to a new level. You'll learn tips and tricks to make search engines love your website.

Day 2: Saturday, 6/30/12 – How to Maximize Website Sales & Avoid Common Mistakes

• Website Optimization
• Understanding Website Stats
• The Ten Most Common Website Mistakes
• Increasing Conversion Rates: Getting Customers to Buy
• Designing to Sell: Tips and Functionality
• Website Reviews
• Increasing Average Order Size
• Techniques to Increase Repeat Customers
• Tracking Your Success with Web Analytics

After Day 1, you'll have the techniques to bring customers to your website. Now it's time to maximize your website for sales. First, we'll determine your website goals. Next, we'll take a look at your website and determine its success rate by understanding website statistics. Students will learn the top five tips for successful web sites.

In this workshop, learn the importance of describing bath and body products and create website descriptions as well as other important tactics that build sales. We'll also look at shopping cart secrets, up selling, cross-selling, using colors that sell, learn to create photos that sell, and test for usability. As an added value, we'll review student web sites and check for the 10 most common website mistakes (and fix them!).

Day 3: Sunday, 7/1/12 – Spotlight Your Business: How to Gain Worldwide Attention Online

• Finding Fun in Blogging & Partnering for Sales Growth
• DIY Public Relations: Gaining Local & National Media Attention
• Facebook, Twitter and Linkedin in 15 Minutes a Day
• Smart & Quick Email Campaign Strategies
• Tackling YouTube: How to Simplify Videos
• Position Yourself as a Recognized Expert: Podcasting and More
• Tips and Tricks for Mobile Marketing

We've built traffic in Day 1, and maximized sales in Day 2. Now that your website is a lean, mean, sales machine, we'll focus on how spotlighting your bath & body business online can gain local, national and worldwide attention.

Do you find blogging painful? Learn to find the fun in blogging and how partnering with other blogs can increase your web sales. Marla will show you how to create a successful blogging campaign. You'll also learn how to spend less than 15 minutes a day and still be effective on Facebook and Twitter.

Students will see how to easily build a quality e-mail list and most importantly, how to create captivating emails that customers will open and read. You'll also learn tips and tricks for mobile marketing.

Marla will share valuable journalism insider tips on how to run your own online public relations campaign through YouTube, Podcasting and more. Discover online opportunities available to position yourself as a recognized expert and bring more of a spotlight to your business.

COMING FROM OUT OF TOWN?
If you're flying in, you'll have two main airports to choose from. Oakland International (23 miles away) & San Francisco International (30 miles away). Click HERE for more information, including accommodations & restaurants.

ARE YOU LOCAL?
Click HERE for our directions page, which contains driving directions and public transportation instructions, as well as additional information.

ABOUT THE TEACHER:
Marla Bosworth is the CEO and President of Back Porch Soap Company, a wholesaler and retailer of sea-inspired bath and body products. Her products are sold in Whole Foods and more than 200 retail boutiques and spas worldwide. Marla earned a B.A. in English/Journalism from the University of New Hampshire in 1987. She has an extensive background in marketing, market research and manufacturer consulting as a Market Research Analyst for the company now known as Forrester Research. Her clients included Hewlett-Packard, Canon, Xerox and IBM to name a few. She is currently an independent bath and body business consultant. Understanding retail sales and products at an early age (she began working in retail at 16 in the resort town of Jackson Hole, Wyoming), Marla developed a keen eye for how to differentiate consumer products and began uncovering the secrets to successful selling techniques – from trendy gift shop boutiques to ski apparel. After running her own retail store in the Boston area for a number of years, she recently decided to pursue wholesale and internet sales exclusively. Marla is a contributing author for The Saponifier Magazine, a moderator on Indie Beauty Network, and a speaker at the Handcrafted Soapmakers Guild Conference in 2009 and 2010. She also teaches natural skincare and business classes throughout the U.S.

CANCELLATION POLICY:
Since this teacher is flying in from out of town, the CANCELLATION POLICY is as follows: If you need to cancel *for any reason* let us know as soon as possible both by phone and by email. If you give us more than 60 days notice, you'll receive a refund of your original payment minus a 25% cancellation fee. If you give us between 30 - 59 days notice, you will receive a refund of your payment minus a 50% cancellation fee. There will be no refunds OR future credit (for any reason) with less 30 days notice of cancellation. If you cannot make the workshop, you have the option of sending someone else in your place, just notify us by the day of the class.

SIGN-UP DETAILS:
Refer to the table above for price, date, time and registration options. Contact us at 510-234-5700 with any questions. Please read the Class Policies & Info Page before signing up.

Copyright © 2003-2012 The Nova Studio. All rights reserved.
No part of this website may be reproduced in any form without written permission.