Friday, Saturday & Sunday
10:00 am - 5:00 pm
To Reserve Your Spot: Pay in FULL Now,
before signing up, please read the special workshop CANCELLATION POLICY at the bottom of this page
Here's what Marla says about this excellent & exciting investment for your business: "Consider this - over 80% of beauty startups will fail within the first two years of business. This bootcamp is a compilation of everything I've learned in 14 years running a successful bath and body business. I made mistakes during my first three years in business that cost me over $30,000. In this bootcamp, I will share those mistakes so that you can be profitable in your first year and grow successfully in the years to come."
BUSINESS BOOTCAMP OUTLINE: (full descriptions below)
Day 1: Friday, August 17, 2012
10:00 am – 10:30 am: Orientation & Introductions
10:30 am – 1:00 pm: How To Differentiate Your Business in a Competitive Market
1:00 am – 2:00 pm: Lunch Break (on your own)
2:00 pm – 5:00 pm: How to Run a Successful Bath & Body Business
Day 2: Saturday, August 18, 2012
10:00 am – 1:00 pm: Powerful Branding to Build Sales
1:00 – 2:00 pm: Lunch Break (on your own)
2:00 – 5:00 pm: Internet Marketing 101: Grow Online Sales Without Spending a Dime
Day 3: Sunday, August 19, 2012
10:00 am – 12:30 pm: Raising the Bar on Retail Sales
12:30 – 1:30 pm: Lunch Break (on your own)
1:30 – 4:30 pm Successful and Profitable Wholesaling & Trade Shows
4:30 – 5:00 pm: Boot Camp Wrap Up (Certificates, Feedback Forms, Class Photo)
The best way to experience this boot camp is by attending all 3 days of the workshop. However, we are making the classes available to take as individual days, so students can come to one, two, OR all 3 days.
Students who take the FULL 3-Day Boot Camp will receive: A 20-minute private consultation with Marla Bosworth, a personalized certificate of completion, preferred classroom seating, and an organized binder for all of your handouts & worksheets.
What to bring: Laptop (if you have one), Journal/Notebook, Camera (optional), and an Open Mind!
How To Differentiate Your Business in a Competitive Market
Warning: Students tell us that this is an eye-opening & extremely valuable session! You probably already know that the handmade bath and body industry is highly competitive. In this workshop you'll gain valuable insight and a thorough understanding of this market to better position your products and company for overall success, which translates to strong growth and sales.
We’ll discuss industry trends and opportunities that will help you build a thriving business. Whether you are an entrepreneur just starting your company or already have an existing business, you’ll find this class enlightening.
This session will enlighten you on how to compete on value, not price. You’ll never look at your business the same again!
How to Run a Successful Bath & Body Business
You probably already know that owning and running a bath and body business is not for the faint of heart. You need a fire in your belly, resistance to failure (because it will come knocking at one point or another), undying enthusiasm for your products and business, and a driving passion.
Marla will cover the essentials of running a successful bath and body business:
Come learn insider secrets to growing a viable company. Do you know the margins on your products or are you selling yourself short? Do you offer a complementary family of products that have a high profit margin?
You'll gain a thorough understanding of how to price or re-adjust the prices on your products for profitable wholesale & retail sales. Wonder what makes the difference between a so-so bath and body company and one that is prosperous? You’ll learn to work smarter, not harder.
Powerful Branding to Build Sales: Stand Out, Sell Out
How strong and how effective is your company brand? We’ll discuss why branding is imperative to a successful business. Marla will show you how to make your customers and potential customers see you as the only solution to their needs.
We’ll take a look at several case studies of bath and body companies with effective branding campaigns. Then we’ll apply what we’ve discussed to customize an approach specifically-tailored for your company.
In this session you’ll develop a clear company message, confirm your credibility, connect emotionally to your customers, motivate your buyers and increase customer loyalty, and much more.
Internet Marketing 101: Grow Online Sales Without Spending a Dime
Ready to build your online presence without breaking the bank? Marla will share her tips and tricks for search engine marketing that you can implement yourself. Inbound marketing is an incredibly effective technique to drive potential target customers to your website, blog and social media sites.
You’ll learn to work smarter, not harder to boost internet sales as well as media attention and other online and offline opportunities. This session will save your time and money, AND help you build sales!
Raising the Bar on Retail Sales
Are you positioned for effective retail sales? If increasing overall sales is one of your goals, this session will give you clear directions on how to improve your profit margins & increase your average sales. In addition, we'll take a look at what one of the largest handmade soap companies in the U.S. did to add increased profitability to its bottom line.
We’ll discuss in-depth how to increase your average sales prices on your website and at retail shows. Marla will share nearly 30 years of tried-and-true retail selling techniques you’ll look forward to implementing.
If confident selling is one of your weaknesses, or if you’re open to new suggestions, you’ll leave this session with a new passion for sales. Students will receive a goal-setting worksheet & checklist.
Successful and Profitable Wholesaling & Trade Shows
What a session to end a bootcamp! Marla brings years of retailing experience and offers insights into what makes retailers fall in love with a product line. We’ll cover sell sheets, terms and conditions, introductory offers to boost initial sales and gain new customers, retail displays, UPC codes, and much more.
Get ready to take lots of notes as you learn many effective wholesaling secrets – from running an effective wholesale trade show campaign to approaching retailers to carry your line. You’ll learn how to set up your internet marketing so that retailers find you easily through the internet.
Marla will share her tips on tapping into large retailers such as Whole Foods and how landing one significant account can take your business to a new level.
COMING FROM OUT OF TOWN?
If you're flying in, you'll have two main airports to choose from. Oakland International (23 miles away) & San Francisco International (30 miles away). Click HERE for more information, including accommodations & restaurants.
ARE YOU LOCAL?
Click HERE for our directions page, which contains driving directions and public transportation instructions, as well as additional information.
ABOUT THE TEACHER:
Marla Bosworth is the CEO and President of Back Porch Soap Company, a wholesaler and retailer of sea-inspired bath and body products. Her products are sold in Whole Foods and more than 200 retail boutiques and spas worldwide. Marla earned a B.A. in English/Journalism from the University of New Hampshire in 1987. She has an extensive background in marketing, market research and manufacturer consulting as a Market Research Analyst for the company now known as Forrester Research. Her clients included Hewlett-Packard, Canon, Xerox and IBM to name a few. She is currently an independent bath and body business consultant. Understanding retail sales and products at an early age (she began working in retail at 16 in the resort town of Jackson Hole, Wyoming), Marla developed a keen eye for how to differentiate consumer products and began uncovering the secrets to successful selling techniques – from trendy gift shop boutiques to ski apparel. After running her own retail store in the Boston area for a number of years, she recently decided to pursue wholesale and internet sales exclusively. Marla is a contributing author for The Saponifier Magazine, a moderator on Indie Beauty Network, and a speaker at the Handcrafted Soapmakers Guild Conference in 2009 and 2010. She also teaches natural skincare and business classes throughout the U.S.
At Least 60 Days' Notice: If you cannot attend (for any reason) and you call us with at least 60 days' notice, you will be able to transfer 75% of your class fee to any future class.
At Least 30 Days' Notice: If you cannot attend (for any reason) and you call us with at least 30 days' notice (but less than 60 days before the class) you will be able to transfer 50% of your class fee to any future class.
At Least 7 Days' Notice: If you cannot attend (for any reason) and you call us with at least 7 days' notice (but less than 30 days before the class) you will be able to transfer 25% of your class fee to any future class.
Less than 7 Days' Notice: If you give us less than 7 days' notice that you cannot attend a class, you forfeit your class fee. We are happy to send the class handouts to you. Simply email us a request.
Refer to the table above for price, date, time and registration options. Contact us at 510-234-5700 with any questions. Please read the Class Policies & Info Page before signing up.
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