*SPECIAL ONE-TIME SERIES*
4-Day Bath & Body *BUSINESS* Boot Camp
~ with Marla Bosworth ~
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Upcoming Dates |
Details |
Registration
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Friday, Saturday,
Sunday,
Monday
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To Reserve Your Spot: Pay In Full, or |
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before
signing up, please read the special 4-day workshop CANCELLATION POLICY at the bottom of this page |
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BUSINESS BOOTCAMP OUTLINE: (full descriptions below)
Day 1: Friday, October 1, 2010
10:00 – 10:30 am: Orientation & Introductions
10:30 am – 1:00 pm: How To Differentiate Your Business in a Competitive Market
1:00 – 2:00 pm: Lunch Break (on your own)
2:00 – 5:00 pm: How to Run a Successful Bath & Body Business
Day 2: Saturday, October 2, 2010
10:00 am – 1:00 pm: Stand Out, Sell Out: Powerful Branding to Build Sales
1:00 – 2:00 pm: Lunch Break (on your own)
2:00 – 5:00 pm: Internet Marketing: How To Grow Online Sales Without Spending a Dime
Day 3: Sunday, October 3, 2010
10:00 – 1:00 pm: The Beauty of High Profit Margin Products
1:00 – 2:00 pm: Lunch Break (on your own)
2:00 – 5:00 pm: Hands-on High Profit Workshop: Natural Home Fragrance
Day 4: Monday, October 4, 2010
10:00 am – 12:30 pm: Raising the Bar High on Retail Sales
12:30 – 1:30 pm: Lunch Break (on your own)
1:30 – 4:30 pm Successful and Profitable Wholesaling & Trade Shows
4:30 – 5:30 pm: Boot Camp Wrap Up (Certificates, Feedback Forms, Class Photo)
Each Student Will Receive: A 4-Day Bath & Body Business Bootcamp binder complete with informative class handouts. Upon finishing the course, each student will receive a certificate of completion. Each student will also take home custom-blended products, recipes and a supplier list from the Natural Home Fragrance workshop: 1 home fragrance reed diffuser set, 1 car aromatherapy refresher, 1 pillow pack of fragranced sea salt crystals & 1 aromatherapy spray.
What To Bring: $25 Materials Fee (in cash), Laptop (if you have one), Journal/Notebook, Camera (optional), and an Open Mind!
How To Differentiate Your Business in a Competitive Market
The handmade bath and body industry is highly competitive. Gain valuable insight and a thorough understanding of this market to better position your products and company for strong growth and sales.
We’ll discuss industry trends and opportunities that will help you build a thriving business. Whether you are an entrepreneur just starting your company or already have an existing business, you’ll find this class enlightening.
You’ll never look at your business the same again!
How to Run a Successful Bath & Body Business
You probably already know that owning and running a bath and body business is not for the faint of heart. You need a fire in your belly, resistance to failure (because it will come knocking at one point or another), undying enthusiasm for your products and business, and a driving passion.
From running effective day-to-day operations to outsourcing, Marla will cover the essentials of running a successful bath and body business. Come learn insider secrets to growing a viable company.
Wonder what makes the difference between a so-so bath and body company and one that is prosperous? You’ll learn to work smarter, not harder to take your business to the next level.
Stand Out, Sell Out: Powerful Branding to Build Sales
How strong and how effective is your company brand? We’ll discuss why branding is imperative to a successful business. Marla will show you how to make your customers and potential customers to see you as the only solution to their needs.
We’ll take a look at several case studies of bath and body companies with effective branding campaigns. Then we’ll apply what we’ve discussed to customize an approach specifically-tailored for your company.
In this session you’ll develop a clear company message, confirm your credibility, connect emotionally to your customers, motivate your buyers and increase customer loyalty, and much more.
Internet Marketing: How To Grow Online Sales Without Spending a Dime
Ready to build your online presence without breaking the bank? Marla will share her tips and tricks for search engine marketing that you can implement yourself. Inbound marketing is an incredibly effective technique to drive potential target customers to your website, blog and social media sites.
You’ll learn to work smarter, not harder to boost internet sales as well as media attention and other online and offline opportunities. This session will save your time and money, AND help you build sales!
The Beauty of High Profit Margin Products
Do you know the margins on your products or are you selling yourself short? Do you offer a complementary family of products that have a high profit margin? Profit margins are one of the most important factors in running a successful bath and body business
This session will enlighten you on how to compete on value, not price. We’ll take a look at what one of the largest handmade soap companies in the U.S. did to add increased profitability to its bottom line.
You’ll gain a thorough understanding of how to price or re-adjust the prices on your products for profitable wholesale and retail sales.
Hands-on High Profit Workshop: Natural Home Fragrances
Natural home fragrances – made with essential oils - are just one of the high-profit markets you can easily add to your product line. Marla will review industry trends, products, and untapped growth potential in this exciting market segment.
In this hands-on session students will custom-blend four fragrant products: 1 home fragrance reed diffuser, 1 car aromatherapy refresher, 1 pillow pack of fragranced sea salt crystals and 1 aromatherapy spray. Price points will be discussed as well as beautiful packaging options. Students will receive recipes and a valuable supplier list.
Raising the Bar High on Retail Sales
You’re heading into the fourth quarter – the highest revenue producing three months of the year. Are you positioned for effective retail sales? If increasing overall sales is one of your goals, this session will give you clear directions on how to improve upon your current tactics.
We’ll discuss in-depth how to increase your average sales prices on your website and at retail shows. Marla will share nearly 30 years of tried-and-true retail selling techniques you’ll look forward to implementing.
If confident selling is one of your weaknesses, or if you’re open to new suggestions, you’ll leave this session with a new passion for sales.
Successful and Profitable Wholesaling & Trade Shows
What a session to end a bootcamp! Marla brings years of retailing experience and offers insights into what makes retailers fall in love with a product line. We’ll cover sell sheets, terms and conditions, introductory offers to boost initial sales and gain new customers, retail displays, UPC codes, and much more.
Get ready to take lots of notes as you learn many effective wholesaling secrets – from running an effective wholesale trade show campaign to approaching retailers to carry your line. You’ll learn how to set up your internet marketing so that retailers find you easily through the internet.
Marla will share her tips on tapping into large retailers such as Whole Foods and how landing one significant account can take your business to a new level.
COMING FROM OUT OF TOWN?
AIRPORT INFORMATION
Closest Airport: Oakland International (OAK)
22.7 miles away - 30 minutes - 50 minutes with traffic
2nd Closest Airport: San Francisco International (SFO)
29.8 miles away - 36 minutes - 80 minutes with traffic
OVERNIGHT ACCOMMODATIONS
If you are flying or driving from out of town,
we highly recommend The Hotel Mac
just around the corner - the best and closest overnight accommodations in Point Richmond!
ABOUT THE TEACHER:
Marla Bosworth is the CEO and President of Back Porch Soap Company, a wholesaler and retailer of sea-inspired bath and body products. Her products are sold in Whole Foods and more than 200 retail boutiques and spas worldwide.
Marla earned a B.A. in English/Journalism from the University of New Hampshire in 1987. She has an extensive background in marketing, market research and manufacturer consulting as a Market Research Analyst for the company now known as Forrester Research. Her clients included Hewlett-Packard, Canon, Xerox and IBM to name a few. She is currently an independent bath and body business consultant. Understanding retail sales and products at an early age (she began working in retail at 16 in the resort town of Jackson Hole, Wyoming), Marla developed a keen eye for how to differentiate consumer products and began uncovering the secrets to successful selling techniques – from trendy gift shop boutiques to ski apparel. After running her own retail store in the Boston area for a number of years, she recently decided to pursue wholesale and internet sales exclusively.
Marla is a contributing author for The Saponifier Magazine, a moderator on Indie Beauty Network, and a speaker at the Handcrafted Soapmakers Guild Conference in 2009 and 2010. She also teaches natural skincare and business classes throughout the U.S.
CANCELLATION POLICY:
Since this is different than our one-day classes, the CANCELLATION POLICY is as follows:
If you need to cancel *for any reason* let us know as soon as possible both by phone and by email. If you give us more than 30 days notice, you'll receive a refund of your original payment minus a $200 non-refundable deposit. If you give us less than 30 days notice, you will receive a refund of your payment minus a $300 non-refundable deposit. There will be no refunds or future credit (for any reason) with less than 48 hours notice of cancellation. If you cannot make the workshop, you have the option of sending someone else in your place, just notify us in advance.
SIGN-UP DETAILS:
Refer to the table above for price, date, time and registration options. Contact us at 510-234-5700 with any questions. Please read the Class Policies & Info Page before signing up.
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