The Art and Craft Show Circuit

Mystified by the local arts and craft show circuit?  Intimidated by application processes or stymied by logistics?  Whether you are a veteran craft show seller or a new artist hoping to get started, this workshop will have something to offer you.

Workshop participants will learn how and where to locate show listings, how to prioritize one opportunity over another, and how to put their product’s best foot forward when applying for a show. The workshop is rounded out with a session on best practices and smart selling in a craft show environment.   

We will cover:

• How to find Art and Craft Show Listings
• The Differences Between Fairs / Shows / Trunk Shows / etc.
• Show Application Processes and Best Practices
• Being Prepared Ahead of Time – Show Logistics
• Smart Marketing and Building your Mailing List During a Show
• Price Points, Freebies, and other Table Attractions
• Closing a Sale ~ Ending a Show with Cash in Hand

Students will leave the workshop prepared to enter or expand their efforts in the Northern California Art and Craft Show Arena. Every participant will receive a handout that includes resources discussed in class.

ABOUT THE TEACHER:
Chelise Stroud Hery is a professional mixed media artist living in the SF Bay Area. 2002 marked her debut into the professional art world when her work was juried into the Pro Arts Gallery Emerging Artists summer show. Since then, Chelise’s artwork and creations have been collected and shown worldwide. Chelise is particularly skilled in event production and coordination and she served as the Director of Special Events for the California Division of the American Cancer Society for 5 years. In 2005, she founded the international online artists group variaZioNE (better known as ZNE) ~ which boasts over 1,000 members world wide. In 2006, Chelise also founded The Pleasanton Craft Mafia. If that wasn't enough - she also hosts a weekly podcast on smart art and business basics. See our teacher page to view Chelise's current classes.