*SPECIAL ONE-TIME SESSION FOR SMALL BUSINESS OWNERS*
The Media Is You

Join Donna Maria, the “Chief Executive Indie,” for a full day of empowerment, fun, and creativity as you learn her personal secrets to using technology to take you and your business to a whole new level. Whether you’re just starting out in business, you’re already an established entrepreneur, or even if you are just in the planning stages, dM’s revolutionary approach to sharing your ideas while promoting your business offers a new way to think about marketing – the way that is required for everyone who wants to be successful in the digital age. This will be a jam-packed day that will not only help you expand your business, but also increase personal sphere of influence and your entrepreneurial opportunities.

If you’ve been to a dM event before, you know it will also be a ton of fun! (Read dM’s Rave Reviews!) The full-day event includes your autographed copy of dM’s book, “The Media Is You,” plus the chance to enjoy personal one-on-one coaching and MasterMinding with dM at discount rates on the next day! BONUS!! For 60 days after the workshop, you’ll also enjoy exclusive access to “The Media Is You” community where you will get follow-up coaching from dM, along with the chance to have your media ideas continually reviewed and refined with the help of other entrepreneurs in the community!

The Media is You Description

If it doesn’t spread, it’s dead!! If you’re a small business owner, you know how important it is to use the Internet to spread the word about your products and services. Today, doing that is easier than ever with dM’s one-day intensive, hands on “The Media is You” training program. You’ll discover how to create and “own” your niche market, how to maximize the power of your personality (even if you’re shy!!), to share your ideas and promote your business, and how to choose the best digital technologies for you based on your personality type, resources, likes, and dislikes. To get the most from the day, bring your laptop, still digital camera, and digital video camera (or a smart phone that has both camera and video), plus a few of your products and/or marketing materials so we can create new media for you right on the spot! (You must bring your laptop, but if you do not have a camera or smart phone, you can still enjoy the day by watching and working with others!) By the end of this day, you will be ready to spread the word about what you do to the four corners of the earth, and you’ll know how to do it with confidence, flair, and style – and, most importantly, in a matter of minutes! Here’s what you’ll learn.

Schedule Day 1: Saturday, August 14, 2010

8:00 – 8:45 am ~ Session I: Yes!! The Media Is You!
There’s a new media in town, and it’s Y-O-U! Embracing your amazing new role as a Media Maven!

8:45 – 9:30 pm ~ Session II: Your Story
We’ll discuss the importance of storytelling, an ongoing process that engages the world and creates new opportunities for you. We’ll also cover how to harness the power of “lifestreaming” technology to create a 24/7 branded newsroom that informs, entertains and inspires customers and other stakeholders.

9:30 - 9:40 am ~ Break

9:40 - 11:15 am ~ Session III: Brand Storming
Refining your specific niche and branding strategy that differentiates and empowers you to expand your sphere of influence and establish yourself as the “go to” person for the types of products and services you offer.

11:15 am - 12:30 pm ~ Session IV: Cherry Picking
How to cherry pick and integrate the best media outlets available to tell your story, engage your customers and create your own brand evangelists. We’ll cover some of the best practices for using the written word, audio, video, photographs, etc., and how each of them contributes to your media action plan.

12:30 to 1:30 ~ Lunch Break (on your own)

1:30 - 3:30 pm ~ Session V: Media Working Groups
We’ll divide into groups based on the “chief cherries” you choose for your business. We’ll work together to create (or refine) a customized media action plan for you.

3:30 to 3:45 pm ~ Break

3:45 - 5:00 pm ~ Session VI: Sharing and Implementation
We will review and refine action plans in a supportive, collaborative atmosphere, asking questions and sharing suggestions and ideas for improving, and massaging your “next steps” so they are ready for immediate implementation.

5:00 - 6:00 pm ~ Session VII: Next Steps
We won’t leave you hanging! We’ve created a website just for workshop attendees where those who would like to join us will meet regularly to continue the conversation at an exclusive The Media Is You social networking site. In our final hour, we’ll review the site and share how you can use it to further refine your plan with our continued help!

Schedule Day 2: Sunday, August 15, 2010
(optional add-on opportunity)

dM has made several slots available on a first-come, first-served basis for workshop attendees to enjoy one-on-one coaching and MasterMinding at a discount rate! You can book as many hours as you’d like, starting at 9:00am and ending at 5:00pm. During this time, you can discuss any and all aspects of your business, including but not limited to what you learned in The Media Is You! Don’t miss this chance to get dM’s unique “take” on how to position your business for maximum success, and, as she says: “Break all the rules, build your own corporate ladder, and create the life you love!” To book your one-on-one coaching session, email dM’s assistant, Glenda Hodge, at glenda@indiebeautynetwork.com, to let her know you’d like to book a session. Glenda will tell you exactly what to do to share what you’d like to cover, get pricing information, select your exclusive time slot, and arrange for pre-payment.

ABOUT THE TEACHER:

Donna Maria Coles Johnson is an attorney, award-winning home-based business advocate, and the host and producer of Indie Business Radio and Indie Business TV. She is a popular presenter and keynote speaker at small business and women’s conferences nationwide. Donna Maria is the author of “Making Aromatherapy Creams & Lotions” and the founder and CEO of the Indie Beauty Network. She hosts #BeautyChat on Twitter and blogs at the Indie Business Blog.

dM’s signature “The Media Is You” program is fast becoming a trusted training resource for small business owners who want to launch branded media outlets that create relationships and expand their sphere of influence. A native of Washington, DC, Donna Maria lives temporarily in Charlotte, NC, with her husband and their young children.