The Nova Studio Blog

Well, that’s all she wrote for 2005. Spending my last few minutes of the year researching soap on-line (my favorite past time when i’m not teaching product making), I came across an interesting article about bath & body industry trends on SoapWire - here’s an excerpt:

In the course of 2005 many manufacturers started to highlight the natural and organic ingredients in their cosmetic and toiletry products, a trend that should increase all the more next year. In particular, baby personal care products have become a major part of this move, with product lines from major players such as Johnson & Johnson featuring natural ingredients, together with smaller US player Jason, which also launched an organic baby care product range this year. Added to this experts also believe that bath, shower and hair care products will also become key products to include natural and organic ingredients as a part of formulations during the coming year.

This is good news for people like me (and possibly you) who make natural products - as evidence that people are learning about the benefits of natural ingredients. It’s nice to know that there will be more natural products on the market. For the sake of our health (and the planet’s health), let’s hope it continues.